Electric Signs and the Addition of LED Lighting to Billboards


In combination, both the outdoor signs and ads of a business, along with LED lighting, help to draw the attraction of new customers. With over a third of people visiting a business due to an interest in their signs, there is much to add for the current update of LED lighting making up a little over half of the lighting market. With LED business signs created, there is much available for that development to help increase revenue.

LED Lighting

The use of LED lighting is increasing in 2019, with the potential to add it into more than just interior lights. It has been known for a great deal of time that LED lighting is a great energy cost saver, and these light bulbs have been a much-improved choice. Now, there is also the ability to integrate exterior lighting of any business into the signs that attract so many customers already.

Outdoor LED signs are able to attract the eye of a majority of people, especially with polls showing that most people develop an interest in a business from their billboard or other sign. With the addition of electronic business signs, digital signs, marquee signs, and other lighted signs, there is much to gain from the addition to traditional business signs.

Electronic Business Signs

LED business signs are just one option to bring your brand to light in order to attract new business or keep your company name at the front of your existing customers’ minds. With statistics showing that almost 70% of people make shopping decisions based on the different billboards they see while in the car. These billboards are often large and colorful, adding to the opportunity to bring a company name to the attention of everyone who drives by. Adding LED or other lighting can help to keep these signs at attention to passing traffic at all hours day and night. So, this is an increased benefit for your marketing strategy.

Basically, it is important to remember that business signage is valuable in gaining the attention of new customers and keeping your brand in the minds of your existing business. Then, there is always the ability to ramp up the signs you create with LED lights, whether they are LED business signs or include lights for added visibility throughout all periods of the day. So, signs are an important part of your marketing and should be somewhere close to your business location as many people shop close to home, and will see your business signs when they are on the road for everyday activities.


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