One of the most important parts of starting a business is making sure that the advertising is effective before the doors even open. Part of this is making sure that potential customers can find your business by making it identifiable and memorable. There are things that need to be done before the signs go up, so here’s what you need to know:
Check Your City’s Zoning Laws
Before you start the process of outfitting your business with signs you should make sure that you check the zoning laws in the town or city that your business is located in. These vary by place to place, but there are codes and guidelines that business owners have to adhere to when it comes to the size, placement, and style of the signs that they erect. If you think that your business signs will not adhere to the codes, you’ll have to apply for a variance.
Take Time to Design
When you’ve figured out where you’re going to install your signs, then you can start designing. When you do, make sure that you take your time. Work with your custom sign company to figure out which type of sign will work with the style of your business and the message you want to send. People usually judge a business based on its signs, so make sure it’s well thought out.
Figure Out Placement
After you’ve learned what the codes and guidelines are in the area and you’ve decided whether or not you need to apply for a variance, then you should think about where the signs are going to go. Small businesses can get up to 50% of their local customers through the use of outdoor business signs, but placement is key.
Do you have any tips for applying for a variance or designing signs for businesses? Let us know in the comments.