Business across the country work hard to take full advantage of all the marketing and advertising resources that are available. This is because this field of marketing and advertising is not easy to fully utilize in an efficient matter. As a matter of fact, it is really hard and people often overlook the help that they can receive from a sign company.
A sign company can provide a business with high-end signs for businesses and custom signs. So no matter what kind of sign you want, you will get exactly what you need. Also, keep in mind that these signs are going to have more reach than you could ever imagine.
A recent survey was conducted amongst people and the things they take note of while driving. This has revealed that an estimated 71% of people look at messages on roadside signs. However, it is important that you get some great looking signs because they can also have a negative impact on your business. Roughly 60% of consumers reported that a lack of signage deterred them from entering a business.
If you are a business looking to hire in a helpful sign company, then here are all of the facts that you need to know!
A Sign Company Can Spread A Business Out To New Customers
On average, consumers see a business sign roughly 50 to 60 times per month if they live within a five-mile radius of its location. However, these consumers are more likely to visit your business rather than the average person that just happens to pass by your sign. Therefore, businesses must focus in on bringing new customers into their business. One of the best ways to do so is by simply creating a cool custom sign!
A great sign is going to attract new customers but it can also do so much more. Business owners can use word of mouth to their advantage by way of these signs. This basically means that one person will see a sign and then they will tell someone they know about it. Keep in mind that a recent survey has revealed that an estimated 75% of consumers report telling their friends about a business because of its sign.
A Sign Company Can Attract Customers To Your Business
A recent survey was conducted in regards to customers and how a business sign affected them and their purchasing process. This has revealed that roughly 67% of survey respondents reported that business sign quality affected their purchases. So this means that by simply creating a nice sign and planting it near your business, you can reach nearly 70% of all shoppers. They may even be interested in visiting your business on that same day!
Almost 50% of in-store shoppers surveyed listed on-site signage as the primary reason for their visit. Therefore, it is quite easy to see how one sign can change a shoppers mind. They may not have ever heard of your business before but after they see the sign, this will all change. Shoppers can even take note of a great deal that will attract them to your business and that is the next step forward.
A great way to promote products, deals, gifts, and more is by hiring a talented sign company. The sign company will come into your business to meet with you and consult upon the specific kind of sign. That way, you can make sure you are going to get the absolute most out of this process. After all, what is the point of getting a sign if it is just going to look bad or not properly reflect your business?
In Conclusion
Every single year, there are businesses that try and get ahead of the game in regards to marketing and advertising. However, this is easier said than done and it is exactly why businesses should hire a sign company!