Reaching Out to Lost Customers

Reaching Out to Lost Customers

Veterinary prescription labels

It can be difficult to keep customers returning over and over again. You may feel like you gave them the best service and product ever, only to never hear from them again. This is a common problem in veterinarian offices. A veterinarian may see a customer with their pet for a visit that goes very well, only to not see them again for many years. In this case, it is often a case of the customer forgetting. People are so busy today that they often forget things like making appointments and routine checkup visits. What are some ways that a veterinarian can increase their customers return rates and keep in touch with them?

Many businesses have a list of customer?s that they heard from once, but have yet to hear from again. There is a fine line between checking in with these customers and making them feel pressured to return. However, mailings can remind these customers that you are there and is a form of reduced pressure sales. People are very forgetful. Research shows that 14% of young people sometimes forget where they put their keys, versus 8% of older people. Veterinary reminder postcards can help them keep on top of their appointment. Veterinary business cards can also provide them with a physical document they can hold onto.

Routine newsletters and updates can also be helpful in reminding customers of your business. They are also a low pressure method of keeping in touch with customers. A newsletter can include any updates to the business or any staff changes. The newsletter can also keep customers informed of suggested routine vaccinations. This reminds them that it may be time to bring their pet in for an exam. Pet holiday cards or Christmas cards for veterinarians are a great way to send a greeting to your customer?s around the holidays, also reminding them of your business.

In addition to veterinary business cards, reminder cards for veterinarians may also be necessary when a customer makes an appointment. Most customers do not miss appointments intentionally, but because they forgot. Veterinary reminder cards are important! Research shows that 39% of Americans have forgotten one basic piece of information or lose one everyday item in the past week. Veterinary reminder cards can help clients remember. Some veterinarians may even choose to include reminder cards on the back of their veterinary business cards for easy retrieval of contact information.

Businesses should also follow up with customer after their first visit. Customers who receive a follow up survey or contact are more likely to return. Animal welcome cards can provide a nice effort for welcoming the customer and their pet to the business, while also encouraging them to contact with any questions or concerns. Vet thank you cards are a great way to thank your customers for their business and to also encourage any feedback. Veterinary business cards can include both of these messages, serving as a double purpose.

The mail is a great way to keep in touch with customers you wish to return. Most people do not feel annoyed or angry over communication via mail. Also, most customers check their mail on a daily basis. 98% of consumers bring in their mail the day it is delivered. Of these, 72% bring it in as soon as possible. Mail is often an underappreciated and under rated form of communication in today?s technological world.

Many businesses have that list of customers who came once or twice, but then never returned. Mail is a great way to keep in touch with these customers, reminding them of your business and providing them with your contact information. Things like holiday cards, monthly newsletters and thank you cards are a great way to encourage feedback, without being pushy or intrusive of the customer and their privacy. In fact, most customers find mail to be an acceptable form of communication.


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