What many people do not realize when they begin their business is the importance of their website design and their SEO. So many business owners make the big jump of starting their companies but forget some of the most important aspects of starting a business. Marketing can make or break a company, knowing something about how to market and brand your company can be a saving grace to keep you from falling flat on your face. But what does marketing have to do with anything? How will social media help you sell your goods? And what exactly is SEO?
Social Media Management
Why is social media so important for a new business? We are a society that runs on social media, between tweets, Instagram photos, and Facebook updates, most of a consumers questions can be answered about a business just by a couple of simple clicks. In the first quarter of 2018 alone Twitter has reported that they have 338 million active users. A consumer wants to be able to search for a business with the clock of a button. Making sure your social media is put together can make or break a persons decision to further investigate your business.
Why Does Social Media Really Matter?
Social Media and websites both show up in search engine optimization (or SEO). Most consumers over the past few years hardly bother to search for any particular company on a given day. If your business is one that shows up in a “___ near me” search than a consumer is far more likely to visit.
What IS SEO?
SEO stands for search engine optimization. This is the process by which the traffic on your page gets through search engines such as Google, Bing, Yahoo, and others. This means that the traffic that visits your website is being measured, which can intern help you determine how your social media management is going. How well you are bringing new clicks to your pages and stirring up new customers and clientele.
How does SEO work?
Due to what is written on your website, a search engine can track and measure your wording to determine if it is something of importance to show up within what is being searched. Due to your wording and website design your website can be included within the search engine’s algorithm. Many individuals are experts in SEO and can be hired to help you improve your business.
Why is SEO important?
SEO can help your business, online store, or blog to grow to its full intention. SEO can not only improve how your website is used but also improve the experience that your users and customers have within your website.
The next time you’re trying to figure out how to improve your business keep in mind your website design, your social media, and how your business shows up in SEO searches. These keys are the ones that will help your business to run successfully. For a company that inspires to one day be a large enterprise, these are all matters of importance.