The average consumer is exposed to 3,000 ads and promotional massages every single day and business will do whatever they can to get a customer’s attention. Everywhere you look, there are signs flashing, flickering and proclaiming, “Buy This,” “Try That” or “Come Check This Out!”
Of the thousands of ads seen every day, many are seen on grocery store signage at their local supermarket. Whether a hanging sign is advertising fresh meats, a lunch board is hawking a lunch special or an end cap display is promoting the latest flavors of potato chips or cereal, customers don’t have to walk very for down an aisle to be inundated with signage and advertising.
These displays can go a long way in convincing a customer to purchase a product or service, especially if they aren’t planning on buying more than what they originally came in for.
Consider that:
- A consumer decides within three to seven seconds whether or not they will stick with a brand or buy a competitor.
- 82 percent of purchase decisions are made in the store.
- 16 percent of unplanned purchases were made because customers noticed a display.
- 6 to 10 purchases in a store are usually impulse buys.
With a never-ending crusade for the customer’s money, prominent signage is important for businesses to get noticed and for brand control. Display signs and grocery store signage come in a variety of forms, shapes and sizes and the right combinations and displays could do a lot to strengthen your brand.
Some of these include:
- Lawn signs
- Table top displays
- Lunch boards (also called A-Frames)
- Hanging storefront signs or door sign holders
- Billboards
- Display Racks
- Banners
- Electronic Signs
- Illuminated signs
Good, eye-catching grocery store signage can lead to customers spending more money and ultimately having a greater experience at a grocery business. A 2011 report indicated that 86 percent of customers will pay for a better experience. Even if prices go up, people are willing to pay for a better experience. Effective in-store marketing and changing signage will keep customers engaged in what a grocery store has to offer and even if they have to pay a little more for certain items, the odds are they’ll be willing to do it with good customer service and good branding.
Ultimately, merchandise with a sign means there’s a greater chance that product or service will be sold. A Brigham Young University study showed that merchandise with a sign outsold merchandise without it by 20 percent. Additionally, merchandise marked at full price performed 18 percent better than non-sign merchandise.
Reaching customers through displays is cheaper too. The cost to reach 1,000 adults for a sign or store merchandizer over a year was approximately $3.37, compared to anywhere from four to eight dollars for a 30-second commercial.
Grocery store signage and other types of signs come in an endless variety of colors, sizes and forms and the possibilities are endless for businesses as they try to advertise more effectively. Signs can be as cheap or expensive, as durable or as lightweight, or as flashy or toned down as a business needs. If you’re looking for a new way to promote a business through display signs, Britten Inc and DGS Retail offer a wide variety of grocery store signage products to help get started.
