Running a business these days can be difficult. Not only is it a pretty big endeavor to own and operate a business in general, but these days, business owners face challenges unique to the times. Just a few decades ago, companies were all pretty much on the same page when it came to advertising and marketing. There were print ads, television and radio commercials, maybe even a billboard campaign. It largely depended on who had the most money for the most advertising. Those were the companies that would be well known and typically find success as the masses of consumers flocked to their doors.
But these days, things are different. Some businesses don’t even have a brick and mortar location for customers to stop in to use the offered services or to go shopping. No, we are now living in the digital age, and the majority of the most successful businesses have a significant online presence. So how does a traditionally offline business go about getting a website on search engines, where the potential customers browse?
Getting a website on search engines
For a business to succeed these days, it quite simply needs to be accessible online. Even some small local businesses that have held out on going digital or setting up a page have found this to be true. The majority of the public have information readily at their fingertips, and it has become far easier and much more popular to conduct a quick search online for any information you might be lacking than other, more traditional methods. Whether consumers are looking for an address and directions, or to see if a certain location carries a specific item, they want quick answers online.
This is where getting a website on search engines is important, but on top of that, your business should be among the top hits in your search field, and your website should be compatible with mobile devices. Around 75% of people searching online never bother to click past the first page. Most people would rather conduct another search instead of exploring the countless pages after the first one that pops up. And as for the mobile device compatibility, you would be surprised to find out how many users are nearby, ready to pop in, provided they find what they’re looking for on your website. About half of consumers on mobile devices conducting local searches end up visiting the store in question within just one day. Those are pretty decent odds and a good incentive to get that mobile site operational. Other online marketing techniques can help to draw in even more potential customers.
SEO consulting for more website traffic
So you have your website, and you are ready to be one of the heavy contenders in your field again. However, although you have caught up to the times by having an operational and easy to access website, there is still massive competition. The Internet is full of every kind of business you can imagine, not to mention the many distractions that often pop up to get in the way during a quick web search. You need to find ways to stand out above the rest, rather than get lost in the overload of data that bombards Internet users. This is where search engine optimization, or SEO, comes in. Find a good SEO consultant who can walk you through the steps of making your website more discoverable, more quickly, and begin to build the success you have always dreamed of.
One recent survey showed that about 63% of marketers reported that their top concern or challenge was the difficulty in generating leads and traffic. And with more than 80% of shoppers taking a look around online before making sizable purchases, there is certainly a place where the needs of the marketers to advertise, and the needs of the consumers to be informed, combine to create the ideal situation for both parties in question. Getting a website on search engines could help to turn your business around.