Everyone has to eat, which is why the food industry is one of the largest industries in the entire world. Across the nations, hundreds of thousands of different food service companies are striving to provide their customers with the best products available. But with an overwhelming amount of competitors, how can a good company stand out? With their packaging, of course! Here are a few ways you can make your food packaging design stand out from all the competition.
Make it Practical
When it comes to food packaging, there is little that can beat out a product with a practical package design. A product with a container packaging design that can somehow enhance the delivery or storage of the product is much more likely to attract a customer than a company with a ‘traditional’ design. For example, condimate containers that are turned upside down are popular due to their ease of use, especially compared to the older, glass bottle design.
While a company may be temped to over exaggerate their product by depicting the ‘ideal’ version of their product on custom food packaging. However, this can tend to leave customers dissatisfied with the quality of the actual product due to heightened expectations. When designing a products container packaging, do your best to represent the product as accurately as possible. While some exaggeration is fine, it should still accurately represent what product is.
Simple and Clear
With thousands of different food products in the market, a customer will likely be more drawn to something they can understand. A complicated food packaging design can give customers the illusion that your product requires a lot of involvement, which can deter them from purchase. Ideally, industrial packaging designs should answer two major questions: What is the product for, and who is the company behind the brand? Your food packaging should be able to answer these questions with just a quick glance.