Consider Investing in Direct Mail Marketing for These Four Reasons

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Do you own or operate a business that is looking for new marketing strategies? In this day and age, you may think that the best way for a company to handle advertising is all online. When you can post your about your company, products, and any news online, you don?t need to use any other platform anymore. However, that is not the case. Believe it or not, it is still very effective for companies to rely on direct mail as a form of advertising. There are even direct mail marketing companies who can help you get started if you decide to go down this route.

Interested in learning more about the benefits of direct mail lists and direct mail postcards? Keep reading for more information about this form of advertisement and how it could benefit your business.

4 Reasons to Consider Direct Mail Marketing for Your Business

This year, make a commitment to improve the marketing strategy at your business. There is no reason to go through another year with a poor advertising plan that does not benefit your company. Take a chance on direct mail marketing in addition to all the other online advertising your company likely invests in. To help you learn more, read these four facts about the benefits of direct mail marketing.

1. Shoppers are influenced by direct mail

While many go to their email and internet browsers to shop and browse for products, many people are still influenced in a variety of other ways, too. For instance, the United States Postal Service completed a study that showed many were influenced by direct mail. More than 60% of participants in the study visited a promoted website when they received information on the company from direct mail postcards or letters. This can prove even more successful when the direct mail goes to people who will be first time customers.

2. First time customers

If you are in need of finding new customers for your company, it can be difficult gaining them online. When a potential customer does not know about your business and does not use online services frequently, they can be difficult to reach. As you know, it is very important to continue bringing in new customers rather than simply depending on current customers. One way to gain new first time customers is through direct mail postcards and other types of letters. More than 30% of customers who are first time buyers for different companies claim that direct mail helped them make the decision to buy from the company.

3. Gain younger customers

Direct mail does more than gain customers who are older in age. If you thought that the majority of your direct mail postcards were only successfully with those who are older, you would be mistaken. The younger generations looks through their mail just as often. In fact, the United States Postal Service found that when it comes to millennials, more than 80% look through their mail and read it thoroughly. In addition, more than 75% of millennials take time to look at any type of advertising they receive through direct mail.

4. Making a purchase

While you may be able to reach many shoppers through online advertising, you should not only rely on that method. It may seem like the easiest way to make a sale is by offering a link or article for consumers to quickly click on. However, many shoppers like to receive direct mail postcards or letters to browse through as they make their purchasing decision. That explains why more than 90% of shoppers make some of their purchasing decisions only after receiving direct mail to browse through first.

What other types of marketing and advertising does your company invest in? Will your company consider using direct mail marketing and print services in order to reach a variety of potential first time consumers? Let us know in the comments about your thoughts and experiences with different marketing methods.

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