Composition, Color Theory And Typography Creating A Memorable Exhibit Design


Interactive trade show

How do you craft your exhibit booth design? Do you focus more on typography and comprehension for would-be customers passing by? Or are you more interested in crafting a memorable logo that’ll last in the minds long after the arena or convention hall has closed down? Putting your best foot forward is the most important step in your journey toward financial success and nowhere is that more evident than a quality, or mediocre, exhibit booth design. If you’re a little shaky on your art foundation, look no further than the list below!

Did You Know?

Studies have shown the average company putting at least 30% of its total marketing budget toward events and exhibiting, considering it a prime way of connecting with customers without all the sterile and distant glamour of traditional advertisement. American exhibitors spend a collective total of $25 billion every single year, but surprisingly enough, a whopping 70% have no specific objectives for showcased trade shows. It’s estimated there are three trade show visitors per 100 square feet of exhibit rentals, with Las Vegas and Chicago still reigning supreme as the ideal locations.

What Is Typography?

Typography is the art of the written word in communicative design. The sans-serif fonts, like Helvetica, are considered to be the most easily read by the general populace and is the go-to option for many business owners. Of course, your unique brand may dictate other fonts be used for stylistic purposes but a common rule of thumb remains that no more than two or three fonts be used at a time. Adding an inch of height to the font for every foot away will make it easier to read and less cluttered visually.

What Is Color Theory?

One of the most striking parts of graphic design is the use of color. The human eye naturally gravitates toward yellow and red, hence why the majority of street signs use these colors. However, it’s not necessary to use more than two to three colors per pamphlet, sign or standee. The more cluttered and noisy your approach is, the more likely it’ll get lost in the shuffle. Custom exhibit design is more than just a formality — it sets the tone for your brand.

What Is Composition?

Last, but certainly not least on your artistic journey, is composition. Used by painting masters, photographers and graphic designers alike, this involves the arrangement of color, typography and subject matter on the page. The general rule of thumb for booth design graphics is that they should have at least 40% empty space — that’s right, less truly is more when it comes to composition! Exhibit design is the very first impression you’ll set for your client base.

Setting Up Your Custom Exhibits

While this may all seem a little difficult to start with, the fact of the matter is that cementing a few basics will go a long way in making your exhibit booth design stand out among the crowd. Trade show events are cited as the second largest area of growth behind digital, according to a 2014 study by B2B Magazine. Remember to vary up your graphics to ease up on the customer’s eye and give them more variety to choose from — professionals suggest three types, from small to medium to large. Taking notes on composition, color theory and typography will inform the customer you’re serious about your craft and make them more likely to stop by. Now’s never been a better time to get your business out there for everyone to see!


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