Category: Trade show booth

  • The Value of an (Effective) Trade Booth

    Although most of the emphasis paid to advertising in the last ten years has been on digital advertising and taking advantage of the online medium, advertising through trade shows has not been far behind. B2B Magazine, in their 2014 Marketing Outlook study, showed that the second largest area of growth in media spending is within […]

  • How Many Trade Shows Does Your Company Attend in a Year?

    Trade show booth designs are an important part of the marketing campaign for many companies. And while some businesses are content to continue to use their same trade show exhibit design year after year, others invest in these traveling presentations that help them build customer numbers and client recognition. Consider some of these basic principles […]