Business Not Attracting Enough Customers? Your Sign Presence Might Need An Overhaul



Your business sign is looking a little drab. You haven’t updated the logo in a while or you’ve been waffling on whether or not to add supplemental banners.

It’s time to kick procrastination to the curb and look up sandwich boards for sale! Your sign presence is the first mode of contact your customer has with you, well before they’ve spoken with a representative. It’s how they learn about what you have to offer, your competitive prices, and unique approach in a saturated industry…all in one go! If you’re sure a sign couldn’t possibly get this across in such a short timeframe, it’s time to do a little homework. Your business will thank you for it.

Let’s learn more about the unifying foundation between custom banners, A-boards, and sandwich boards for sale.

A Strong Logo Won’t Soon Be Forgotten

The function of a logo is to imprint your brand in the mind of a customer. Without one you might as well be moving up a creek without a paddle. Improvement can be as simple as changing the color or adding a little more polish on an old design. Half of all customers who enter a business do so because of the sign, according to a recent study. Imagine how many more you could attract if you took a second look at your brand logo and asked how it could pop more?

Worried About Color Schemes? Keep It Simple

Perhaps your logo is fine…but your color schemes are a touch dull. Spice things up on your sandwich boards for sale by reviewing color theory. Primary colors are red, yellow, and blue, with secondary colors being green, purple, and orange. Mixing and matching means having a careful balance between warm and cool, allowing the eye to travel naturally without going overboard. No more than two or three colors should be on your custom banners.

Variety Is The Spice Of Life

If you only have one sign to your name…you’re not doing enough! Customers use signs to communicate and learn as they go, whether they’re walking past your store or browsing your wares inside. A recent study found 70% of consumers stating the quality of a business sign reflects the quality of the business itself. Another survey saw 85% stating signs can easily convey the personality of a brand. Flavorful sandwich boards for sale and splashy budget posters all create a bigger picture of what you have to offer.

Make Sure To Mark Your Merchandise

People need a little help knowing what to buy. Competitive prices aren’t a bad place to start. Brigham Young University released several studies analyzing the connection between smart signage and impulse buys — it was found merchandise with accompanying signs sold 20% better than those without. A custom display board can also be strategically placed near corners to new departments, helping new visitors navigate more easily. Convenience and useful information…what a combination!

Ask A Marketing Agency For A Lookover

When you’re still not getting the hang of it all, your sandwich boards for sale should be redirected to a marketing agency. Graphic designers, digital marketers, and advertisers are quite familiar with what it takes to get your brand out there. A well-placed sign has the ability to expose customers to your brand 50 to 60 times per month. The value of on-site signage is also great for saving money. One study found it can equal to 24 full-page newspaper ads in just a year!

Instead of leaving your custom banners for sale to collect dust, give them new life by reaching out to a marketing agency. Customers and the future of your business will thank you!


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