Media, movies, and shows aren’t the only things going digital these days. Digital business signs are taking over as the new standard for onsite advertisement. A study by Grand View Research Inc. estimates that the global digital signage market will reach $20.03 billion by the year 2020. What are the benefits of illuminated signs? More and more information is coming out that supports they increase the reputation, and ultimately revenue overall.
1.) Sales: One of the most important aspects of any business is of course its bottom-line sales. Digital business signs are more than just cool things to look at. In fatc, businesses with digital signs have 30% more sales on average than locations that only utilize traditional signs. It’s believed that almost half (40%) of consumers are more likely to buy products from a business that has them.
2.) Attention: The most tangible benefits of large format digital printing is in their appearance. The attention they can draw from passerby’s is practically unrivaled. The global consumer research and consulting firm, OTX, found that 63% of adults find digital signage “catches their attention.” Before you can cultivate return customers with a great product/service, you have to get them in the door in the first place.
3.) Better in Every Way: It’s not just that these digital business signs grab people attentions as they walk by. Overall, 58% of people find them to be more unique, 53% think they’re more interesting, and 48% believe them to be entertaining. In addition, 26% of people find them to be less annoying than other forms of media. In order to get people to buy from you, it’s best to get them to like you. If they like the vibe your business gives off, chances are they’ll be more apt to do business with you.
While there’s no replacement for quality goods and services, it’s hard to make sales without first getting people to know you exist. If you’re still wondering, ‘will a sign get my business noticed?’ the answer is yes. A great digital business sign will not only get you noticed, but also increase sales.