Much like the Internet itself, the world of search engine optimization, or SEO, is constantly evolving and shifting. Google, the most popular search engine on the web, alters its search engine’s algorithms as much as 550 times each year alone! Apart from the more basic SEO techniques that will always be effective in boosting your company’s search engine rankings, the best SEO techniques you used a few years ago might not be as effective today.

Here are the top four new SEO techniques that your company should be using right now:

1. Content creation: One of the top SEO techniques that Google will always emphasize is the creation of quality content rather than questionable link building or “spammy” websites. By consistently delivering dynamic, readable content relevant to your industry, Google will respond by giving your site a higher ranking in its search results.

2. Promotion of content: In order for your site’s content to reach the people it should, it’s also essential to employ the SEO techniques behind content promotion. Things like public relations and paid advertisements (especially native advertising) are great ways to get your content noticed by the web.

3. Social media savvy: Creating a noticeable brand presence on social media sites like Facebook and Twitter is equally as important to your company’s online marketing as more traditional SEO techniques. About 35 percent of marketers have gained a customer by using Twitter; also, social media websites and blogs now reach eight out of 10 Internet users in the U.S. and account for about 23% of all time spent online.

4. Optimizing user experience: As the number of people who spend their time using the Internet through a mobile device, so does the need for companies to create websites that are optimized for mobile platforms. Responsive web design allows your company to create a single website that first detects the device the user is using, then adapts to it.

By integrating the latest SEO techniques into your company’s strategy, you will be able to enjoy the highest rankings of your target keywords. Talk with your SEO company about implementing these practices today! Learn more.