Every single year there are businesses across the country that work hard to find success. What is even more difficult than finding this success is then being able to sustain this success. However, one of the easiest ways that a business can find great results is through a smart and strategic marketing ploy.
One of the easiest ways to draw attention towards a business is by buying and using digital signs for business. These LED signs can come right from an LED sign company. This sort of company makes the best quality digital signs for business and will help you draw a high amount of attention towards your business and your products. Here are all of the facts on using digital signs for business.
Right now, just about 35% of people wouldn’t have discovered a business had it not been for their sign. So this means that you can easily draw attention to your business by using digital signs for business. Once people are drawn towards your business, you can use other signage for businesses to help attract customers towards your deals.
Studies show that adding or changing a sign directly improve sales revenue. Replacing a storefront wall sign with a larger sign increases revenue by 7.7% This is just one of the many ways that using digital signs for business can help improve revenue and traffic for a business.
A recent study revealed that 85% of a business’s customers live or work within a five-mile radius of its location. So this is important to know because it can help a business owner understand how they need to move forward with their marketing strategy. Getting people who are close to your business to buy products is easy, and it is important to focus on getting customers who do not live near your business to come and buy your products.
Just about 17% of Best Buy’s walk-in customers did so because of its sign The value of an on-site sign is the same as 24 full-page newspaper ads each year. Almost 71% of people often look at the messages on roadside billboards, which includes traditional and digital combined.
More than one-third, which equates to 37%, reported that they were looking at an outdoor ad each or most of the time they pass one. So these types of big outdoor LED signs can help attract attention to your business but you have to be creative. People will see so many signs during the course of an average day and thus, they need to see something unique and cool and stylish to really draw their attention.
A recent poll was conducted amongst consumers across the country in regards to how they interpret advertising, marketing, and using digital signs for business. Just about 58% of poll respondents 18 years or older learned about an event they were interested in attending from a billboard. Furthermore, 58% of poll respondents Learned about a restaurant they later visited from a billboard they saw while in their car.
Out of all of the poll respondents, 26% noted a phone number or Web site address (28%) written on an outdoor billboard. Nearly 68% of poll respondents frequently or sometimes make their shopping decisions while in the car. Almost 32% of poll respondents visited the retailer they saw on a billboard later that week.
In Conclusion
In 2019, LEDs are estimated to achieve a 53 percent penetration of the global lighting market. This type of statistic points towards the increasing popularity in terms of being implemented for digital signs for business.