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Behind The Importance Of Packaging
Packaging matters. In today’s world, with so many products competing against one another and so many different places to buy them, this is something that is more important (and more true) than ever before in history, not just here in the United States but all throughout the world in its entirety, for that matter. Ultimately,…
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The Marketing Power of Packaging
Manufacturing in the United States is enormous, and everything from food and beverages to kids’ toys to power tools and more are built or grown all over the nation. But it’s not enough to merely produce these items; business relies on marketing and advertising to allow these products to sell, and such messaging ranges from…
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What Makes Packaging So Effective? Creating A Strong Foundation Of Color, Typography, And Design
You only have a few seconds to cement a solid first impression with your next customer. When the average American supermarket is stocked with 20,000 different products…this can seem all but impossible. With fundamental packaging basics, it’s more than achievable. There are countless small businesses and companies that manage to cultivate a consistent consumer base,…