Category: Exhibit design firms

  • The Value of an (Effective) Trade Booth

    The Value of an (Effective) Trade Booth

    Although most of the emphasis paid to advertising in the last ten years has been on digital advertising and taking advantage of the online medium, advertising through trade shows has not been far behind. B2B Magazine, in their 2014 Marketing Outlook study, showed that the second largest area of growth in media spending is within…