Growing a business is more than just gaining loyal customers and continuing to reach an audience. You also need to foster good business to business (B2B) relationships in order to get the goods and services you need to keep your business growing and healthy. This is where industrial marketing services can come into play. You need to prove to the other businesses you’re working with that you’re reputable and profitable (and that the other company SHOULD be doing business with you). And of course, you also want to be scoping the other party out to make sure that their goods are high-quality, well priced, and appealing to the market you’re trying to reach. Industrial marketing services can help you become a more attractive prospect to other businesses, which in turn, can give you a wider range of places to source from.
What Are Industrial Marketing Services?
Industrial marketing services target businesses, not each customer. So, instead of trying to sell a customer on say, a new type of shampoo, the manufacturer might be trying to sell you their type of shampoo. This section of marketing falls under communications and sales and also deals in services, not just goods. If you’re trying to grow your B2B network and drive some sales that way, it might be useful to get in touch with an agency that specializes in this type of marketing.
The process is often a bit more complex, because the sales are usually at a much higher volume and this type of selling usually fosters long-term relationships between both parties. If your company focuses on consumer products, you may want to consider creating a whole division of B2B marketers to focus on this aspect.
What’s Working These Days?
Unsurprisingly, sales are increasingly screen-driven. Videos have become a great tool for marketing. Wyzowl’s Video Marketing Statistics 2018 survey, over 80% of businesses are using video in their marketing strategies. This is a smart move, given that if video is on a landing page, conversions can be increased by 80% and boost your chances of getting on Google’s first page by 5300%. That’s wonderful if you’ve created an informational website that targets other businesses.
Video can also help other businesses understand what you’re producing or offering — over 95% of marketers said that video helped boost user understanding of what they were offering. Videos should ideally show products and sales staff, if appropriate.
Of course social media also increases exposure and traffic and can make a positive impact when it comes to influencing potential clients. However, it’ s important to not leave out the human touch when it comes to strategies that work. Personalized meetings with presentations targeted to management staff go a long way towards proving that you’re the right company to provide them with the goods or services they need.
Fostering a good business relationship early on is important. Even if they don’t take you on for this particular product, they may think of you for other things or refer others to you. This is also a good time to send along product samples so they can see the quality and value of what you’re offering.
What Should I Look For In an Industrial Marketing Agency?
You want an agency that has plenty of experience — not just in the marketing aspect, but also in the area of business that you work in. If they’ve got experience in that area, they know the ins and outs of the industry, what makes you money, and what you go through on a daily, weekly, monthly, and annual basis. Ask about their different capabilities — what kinds of strategies will they be able to present your team with? A larger agency may be able to offer a better package — and remember, you get the services you pay for, so if you’re looking for a big push, it might be wise to spend a little more money.
Increase your B2B with industrial marketing services. Finding the right agency can have a drastic influence on your company and it’s wise to partner with one that can help you make the right moves.