You’d have to be living under a rock to not know that your business needs a strong presence on social media to be relevant in today’s technology-driven world. Even if you were living under a rock, chances are you searched online to find the rock that’s right for you.

In the internet era, success is all about marketing your business to the right people and developing social media plans that deliver the important information your potential customer desires. Over $1 trillion (yes, trillion with a “tr”) of all retail sales in 2011 were considered to be “web-influenced”. Here are three things to focus on when creating online content for your business that will catch the eye of your intended consumer:

SEO Plans: SEO, or “search engine optimization”, is one of the biggest factors in driving people to your website through the usage of keywords associated with your product. Over 60% of internet users research products online before making a final purchase. When people find exactly what their looking for on the internet, they tend not to stray away from the website. In fact, when implementing SEO through social media plans, there is a 100% higher lead to close rate than traditional marketing.

Blog Writing Services: In order to create blogs that catch the attention of a potential client, you will want to invest in custom WordPress development to ensure your blog posts contain the right information. Blogs are the fastest way to get information out in the digital age where attention spans are short and people are only willing to read through the first page of a website.

Web Design: Making sure your website is clean, precise, and pleasant to look at is a highly overlooked aspect of many social media plans. With the growing amount of competition that exists in every market, you should try to set yourself apart with an easy-to-use interface that delivers your potential customer directly to the product page, rather than burying it in a sea of dead links and useless information.

Social media plans should be something your business embraces and invests in. By ensuring you have competitive SEO plans, blog content, and web design, you are guaranteed to increase exposure, grow your business, and avoid having to live under an actual rock.