Small businesses are often known for struggling with their web presence. Although many turn to website SEO marketing campaigns that optimize their site for search engines and build links to it, this is nothing if the website doesn’t look good to begin with. What many business owners don’t know about getting a website makeover, though, is that affordable web design does exist for small businesses.
Getting an all new website design is an easy way to show customers you care about your business. It can also give your site new capabilities that an old, broken HTML version of the site never had. If you’re considering using an affordable web design service to revamp your business’s website, here are a few things that you should expect when working with your design team.
1. Communicate what you want clearly, but be willing to compromise. Having a good idea of what you want your website to contain is a great first step in planning your new design. For instance, a restaurant may want to show off their menus and give customers the ability to book a table online. However, your web design agency may scale back your idea if it contains too much information or too many big images. Remember: they’re the experts, so they will know best on some things. This way your site won’t appear too cluttered or outdated.
2. Make sure to go mobile. The number of internet users who use their smartphones and tablets to access the web is growing each day. Pretty soon, this method will be the number one way to get online. Make sure that your designers will make your website look appropriate for one of these devices. This could include having responsive drop-down menus, changing the site’s resolution, or other methods that make it easier for mobile users to access.
3. Don’t forget to link social media. Using a social media marketing campaign is a great way to push your customers to your website. Because there are millions and more who use platforms like Facebook and Twitter on a regular basis, this gives you the opportunity to connect with customers. By attracting customers on social media, you can bring them to your website, where they can place orders, book appointments or reservations, and find useful information, too.
Have more questions about what affordable web design services might do for your company? Get in touch with one of these agencies as soon as possible. You can also leave a comment below for more information and suggestions.