If you are looking for ways to promote your company, look no further than search engine optimization. SEO is a marketing strategy that is aimed at boosting your search engine rankings on sites like Google.
Why is that important?
Studies show that not only is search the second biggest web activity, but also that 75% of users never scroll beyond the first page of a search engine’s results. Consequently, if your company’s site ends up on the fourth, fifth, or 10th page, it may never be seen by the majority of users.
The best thing to do would be to outsource your marketing needs to an SEO services firm. Search engine marketing specialists can then do all the research, analytics, and advertising for you.
But if you want to venture out into the the world of SEO on your own, here are some search engine marketing tips.
- Responsive Design. As you probably know, the world has essentially gone mobile. Most people use their smartphones to browse the internet, and it would be in your best interest to work with a web marketing service to figure out how to create a site that translates well across all mobile devices, also known as responsive design. This is one way to raise your company’s likability factor — faster loading times, concise text, and relevant images.
- Social Media. There are more than 500 million people around the world that are connected to social media, making it imperative for you to create at least a few social media accounts. This will up your online visibility significantly, since many people are on these sites 24 hours a day with the help of smartphones.
- Infographics. It may not come as a surprise to you that people have become impatient when they read content on a site — they want you to get to the point, and even spare them the extra verbage. Instead of creating paragraphs of information for readers, consider creating infographics, or pictures with minimal splashes of key information next to them. This gives you a chance to display the most relevant information, and get your message out to readers.
These are only a few of many search engine marketing tips. You can try these out and see how it goes, but if it becomes overwhelming, you can always find an SEO internet marketing company to help you.