If you think car wraps aren’t an effective marketing tool, think again. Here are just a few things you should know about car wrap marketing.
Car Wrap Marketing Works.
The first thing you should know is that car wrap marketing works. Research shows that for some businesses, car wraps increased business by a staggering 107%. That right there is reason enough to invest in car wraps, but hang on. It gets better.
Car Wrap Marketing Works Well.
Car wrap marketing works really well. You see, a single car wrap is usually seen between 30,000 and 70,000 times a day. That’s a lot of brand impressions being generated, and they have an effect. According to the Outdoor Advertising Association of America, more than 95% of Americans are reached by media targeting vehicle drivers and passengers. Consequently, fleet vehicles boost name recognition 15 times more than other typical advertisements. In other words, if you want people to become aware of your business, use car wraps.
Car Wrap Marketing Works Well For Less.
The best part about car wrap advertising is its return on investment. The average cost of a car wrap falls between $1,500 and $3,000 — accounting for the cost of the material and the professional installation. For that much, you generate 1,000 impressions for four cents. That’s dirt cheap, if you couldn’t tell. Other types of outdoor advertising cost far more per impression. For example, newspaper ads cost abut $19.70 for 1,000 impressions.
Don’t underestimate the power of car wrap marketing. Vehicle wraps work, work well, and work well for less. There’s no reason your company shouldn’t be using this incredible marketing tactic. If you have any questions about car wrap advertising, or would like to learn more about vehicle wrap advertising, feel free to share your thoughts in the comments.